The airline, which launched its official Facebook Page on 13 January 2014, has reached this milestone by organically building a community of fans who enjoy interacting with and learning more about the brand. flydubai uses the popular social media channel to engage with its fans by sharing relevant news updates, promotions, competitions, brand stories and operational notifications.
“We’re excited to have a community of one million on Facebook, which is the cornerstone of our social media presence,” said Mike Evans, Senior Vice President of Customer Experience, Brand and Communications at flydubai. “Social media goes beyond allowing us to have a two-way dialogue with our customers, it’s an invitation from our fans into their space to have real conversations and to share pivotal moments. We thank them for allowing us to do this.”
The airline places great value on not only listening to but also responding to their customers’ social media comments and this feedback provides the business with invaluable insight which helps to better understand the needs of the customer. Through flydubai’s official Facebook Page, customers can have their enquiries answered in English, Arabic or Russian within 24 hours by a dedicated team that is focused on responding with first-time resolutions. Customers can reach flydubai’s Engagement Centre here
In addition to Facebook, the airline has an official presence with growing communities on three other social media platforms: Instagram with 82,500 followers, LinkedIn with 105,000 followers and YouTube with over 4 million views.