flydubai launches updated safety video

New safety demo features characters from the popular FREEJ cartoon series

Thursday, September 6, 2018 — Dubai-based flydubai has launched its updated safety video featuring characters from the popular FREEJ cartoon series. The new safety demo is shown to passengers onboard the airline’s fleet of Boeing 737 MAX 8 aircraft before each flight.

Commenting on the new video, Ghaith Al Ghaith, Chief Executive Officer of flydubai, said: “The original film was truly innovative, using the animated FREEJ cartoon characters to convey important safety information. In the past year we have unveiled our new crew uniform and welcomed the Boeing 737 MAX 8 to our fleet with its enhanced Business Class and Economy Class cabins. Our updated safety video reflects these developments while staying true to the original concept and reflecting the flydubai brand and personality. We are pleased to continue our collaboration with FREEJ, another young brand which proudly promotes Dubai and the UAE’s heritage.”

The video sees flydubai cabin crew member Maya carrying out the pre-flight safety demonstration to passengers including the four Emirati grandmothers from the FREEJ series. FREEJ creator Mohammed Saeed Harib produced the update. He said: “There’s a nice synergy between the FREEJ characters and the flydubai brand. The original safety video was a huge success and I think a lot of international passengers identified with these characters. Technology has evolved since then – we have better animation and flydubai’s Boeing 737 MAX 8 aircraft have better screens – so it was a good opportunity to update this fun video with fresh content and improved graphics.”

Prior to launching the new video, flydubai took their social media fans on a behind-the-scenes journey in a series of Instagram and Facebook posts throughout the week. The film’s star, Cabin Crew member, Maya, was seen visiting the FREEJ studios and taking delivery of the film from the FREEJ characters and their creator Mohammed Saeed Harib. She was next seen onboard one of the airline’s Boeing 737 MAX 8 aircraft handing the film to a flydubai Cabin Crew member, ready to be shown to passengers before every flight.


flydubai's MAX safety video


Maya's been on an adventure all week and made a special delivery yesterday... We've teamed up with FREEJ for our safety video which is now showing on our Boeing 737 MAX 8s. Enjoy

Posted by flydubai on Thursday, September 6, 2018

Cabin Crew member, Maya, takes delivery of flydubai's MAX safety video


Lights, camera and a whole lot of action. It's been a fun day catching up with Maya and some old friends in Dubai. Stay tuned for more over the coming days!

Posted by flydubai on Monday, September 3, 2018

Behind the scenes with flydubai Cabin Crew member, Maya, and characters from the popular FREEJ cartoon series

Cabin Crew member, Maya, in a still from flydubai's MAX safety video
Cabin Crew member, Maya, and characters from the popular FREEJ cartoon series in a still from flydubai's MAX safety video