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flydubai launches updated safety video

New safety demo features characters from the popular FREEJ cartoon series

Dubai-based flydubai has launched its updated safety video featuring characters from the popular FREEJ cartoon series. The new safety demo is shown to passengers onboard the airline’s fleet of Boeing 737 MAX 8 aircraft before each flight.

Commenting on the new video, Ghaith Al Ghaith, Chief Executive Officer of flydubai, said: “The original film was truly innovative, using the animated FREEJ cartoon characters to convey important safety information. In the past year we have unveiled our new crew uniform and welcomed the Boeing 737 MAX 8 to our fleet with its enhanced Business Class and Economy Class cabins. Our updated safety video reflects these developments while staying true to the original concept and reflecting the flydubai brand and personality. We are pleased to continue our collaboration with FREEJ, another young brand which proudly promotes Dubai and the UAE’s heritage.”

The video sees flydubai cabin crew member Maya carrying out the pre-flight safety demonstration to passengers including the four Emirati grandmothers from the FREEJ series. FREEJ creator Mohammed Saeed Harib produced the update. He said: “There’s a nice synergy between the FREEJ characters and the flydubai brand. The original safety video was a huge success and I think a lot of international passengers identified with these characters. Technology has evolved since then – we have better animation and flydubai’s Boeing 737 MAX 8 aircraft have better screens – so it was a good opportunity to update this fun video with fresh content and improved graphics.”

Prior to launching the new video, flydubai took their social media fans on a behind-the-scenes journey in a series of Instagram and Facebook posts throughout the week. The film’s star, Cabin Crew member, Maya, was seen visiting the FREEJ studios and taking delivery of the film from the FREEJ characters and their creator Mohammed Saeed Harib. She was next seen onboard one of the airline’s Boeing 737 MAX 8 aircraft handing the film to a flydubai Cabin Crew member, ready to be shown to passengers before every flight.


About flydubai

From its home in Dubai, flydubai has created a network of more than 110 destinations served by a fleet of 72 aircraft. Since commencing operations in June 2009, flydubai has been committed to removing barriers to travel, creating free flows of trade and tourism and enhancing connectivity between different cultures across its ever-expanding network.

flydubai has marked its journey with a number of milestones:

An expanding network: Created a network of more than 110 destinations in 53 countries across Africa, Central Asia, the Caucasus, Central and South-East Europe, the GCC and the Middle East, and the Indian Subcontinent.
Serving underserved markets: Opened more than 70 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai. 
An efficient single fleet-type: Operates a single fleet-type of 72 Boeing 737 aircraft and includes: 32 Next-Generation Boeing 737-800, 37 Boeing 737 MAX 8 and 3 Boeing 737 MAX 9 aircraft.
Enhancing connectivity: Carried more than 80 million passengers since it began operations in 2009.

For all our latest news, please visit the flydubai Newsroom.

Dubai Aviation Corporation, trading as “flydubai”,
Dubai International Airport,
PO Box 353,

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