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flydubai to roll out new uniform

flydubai to roll out new uniform

Dubai-based flydubai is excited to announce today the roll out of a new uniform as it enters its ninth year of operation

Dubai-based flydubai is excited to announce today the roll out of a new uniform as it enters its ninth year of operation. The new design will be worn by more than 2,500 uniformed staff across the flydubai network; including Pilots, Cabin Crew, Training, Engineering and Maintenance staff as well as members of staff at the airport and flydubai Travel Shops.

This is the carrier’s first uniform redesign since its first flight took to the sky on 01 June 2009. The roll out of this new look is scheduled to coincide with the introduction of the airline’s first Boeing 737 MAX 8, which will join the flydubai fleet later this year. For an exclusive look at the new uniform before it’s rolled out, check out the video below.

Commenting on the launch of the new uniform, Ghaith Al Ghaith, Chief Executive Officer at flydubai, said: “flydubai has evolved continuously since its inception; we’ve continued to push boundaries and change the way people travel around the region.”

“Our desire to meet the varying travel needs of our passengers with affordable, reliable travel services still lies at the heart of our proposition; however, we have come a long way from being a start-up airline and this maturity needs to be reflected through multiple touchpoints across the airline, undoubtedly the uniform is the most visible of all,” added Al Ghaith.

flydubai has teamed up with A. Ronai LLC., a Dubai based hospitality supplier, to create the new look for the carrier: one that exudes the spirit of the brand but also meets the operational and practical demands of the roles our uniformed staff perform every day.

“The line ‘Look good. Feel better. Perform best.’ captures the essence of the new uniform”, said Jilly Sims, Senior Vice President of Inflight Service at flydubai, and continued: “The design takes into consideration the various working environments of the flydubai staff including varied climates, cultural and religious sensitivities, durability and practicality, versatility, cost-efficiency, as well as security, health and safety regulations.”

Commenting on the design elements of the new uniform, Laura Newman, Senior Manager Brand Strategy, who worked on the launch project, said: “flydubai staff, especially the customer-facing employees, are our ambassadors and the very embodiment of our brand and its values, and as such, they are an important point of brand engagement with our passengers on the ground and in the air. When we started working on the new uniform, we were clear that we are not only looking to make a fashion statement but to come up with a design that represents who we are as a company: Dynamic, Efficient, Reliable and Human.”

The carrier operates a fleet of 58 Next-Generation Boeing 737- 800 and created a network of 94 destinations in 44 countries, spanning from Prague to Bangkok.

flydubai is set to take delivery of 100 Boeing 737 MAX 8 aircraft ordered at the 2013 Dubai International Airshow by the end of 2023.

About flydubai

From its home in Dubai, flydubai has created a network of more than 90 destinations and over the next decade the airline will see its fleet grow by up to 236 aircraft. Since commencing operations in June 2009, flydubai has been committed to removing barriers to travel, creating free flows of trade and tourism and enhancing connectivity between different cultures across its ever-expanding network.

flydubai has marked its journey with a number of milestones that represent the scale of the ambition planned for the airline:

  • An expanding network: Created a network of more than 90 destinations in 48 countries across Africa, Central Asia, the Caucasus, Central and South-East Europe, the GCC and the Middle East, and the Indian Subcontinent.
  • Serving underserved markets: Opened up more than 65 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai.
  • An efficient single fleet-type: Operates a single fleet-type of 57 Boeing 737 aircraft. 
  • Record-breaking orders: Placed the largest single-aisle aircraft orders in the region at the 2013 and 2017 editions of the Dubai Airshow.
  • Enhancing connectivity: Carried more than 70 million passengers since it began operations in 2009.

For all our latest news, please visit the flydubai Newsroom.

flydubai
Dubai Aviation Corporation, trading as “flydubai”,
Dubai International Airport,
PO Box 353,
Dubai,
UAE

For enquiries relating to your booking, please call the Contact Centre on +971 600 544 445

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