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OPEN, rewards by flydubai makes its debut at the Arabian Travel Market

Dubai-based carrier, flydubai, showcased for the first time at the Arabian Travel Market its new rewards programme “OPEN”. The programme, launched six months ago, has been well received across the region and is gaining more popularity as it adds more partners and offers for its members.

The programme, which is designed to make earning and spending reward points simple and straightforward, with no minimum balances or blackout dates, has attracted members from more than 200 nationalities to date. The highest number of members came from India with 12% of the overall membership. The second largest number of members came from Pakistan followed by Saudi Arabia, Russia and the UAE; a reflection of the diversity of the flydubai network and its customer profile.

Commenting on the newly launched rewards programme, Ghaith Al Ghaith, Chief Executive Officer of flydubai said: “We have redefined the way people travel around the region giving them the freedom to choose what to spend when they fly for business or leisure. We hope that our passengers have seen the benefits of this simple and straightforward rewards programme and continue to enjoy the latest offers and partnerships.”

Since the launch of the programme 50% of the accrual and redemption of the reward points came from its “OPEN” members residing in the UAE followed by Saudi Arabia, Kuwait and Lebanon. Around 60% of the “OPEN” rewards members are between the ages of 31 and 50, while 25% are between the ages of 21 and 30.

Nahed Al Kheily, Vice President of Ancillary Revenue at flydubai said: “flydubai is committed to introducing product innovations that enhance the overall customer experience. We’ve designed this rewards programme to be less restrictive, instantly rewarding, transparent and straight-to-the-point. OPEN was designed to reward members for every dollar they spend with us.  We are expanding our partnerships with more hospitality, lifestyle and retail brands enabling our OPEN members to earn reward points for their transactions and continue to redeem these points to pay for flydubai flights, upgrades and optional extras for any trip, on any day, to any destination.”

OPEN, rewards by flydubai has launched a first of its kind co-branded credit card with Dubai Islamic Bank in the UAE which allows card members to earn up to three times more points on purchases locally or internationally.

For more information on OPEN, rewards by flydubai please visit:

OPEN members: Call (+971) 600 544 445 or email to

OPEN Gold members: Call (+971) 600 59 55 59 or email to

Attachments: OPEN, rewards by flydubai brochure and FAQs

About flydubai

From its home in Dubai, flydubai has created a network of more than 90 destinations served by a fleet of 54 aircraft. Since commencing operations in June 2009, flydubai has been committed to removing barriers to travel, creating free flows of trade and tourism and enhancing connectivity between different cultures across its ever-expanding network.

 flydubai has marked its journey with a number of milestones:

 An expanding network: Created a network of more than 95 destinations in 50 countries across Africa, Central Asia, the Caucasus, Central and South-East Europe, the GCC and the Middle East, and the Indian Subcontinent.
Serving underserved markets: Opened more than 70 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai. 
An efficient single fleet-type: Operates a single fleet-type of 54 Boeing 737 aircraft and includes: 36 Next-Generation Boeing 737-800, 15 Boeing 737 MAX 8 and 3 Boeing 737 MAX 9 aircraft.
Enhancing connectivity: Carried more than 75 million passengers since it began operations in 2009.

For all our latest news, please visit the flydubai Newsroom.

Dubai Aviation Corporation, trading as “flydubai”,
Dubai International Airport,
PO Box 353,

The numbers listed here are for members of the media only. For enquiries relating to your booking, please telephone the Call Centre on (+971) 600 544 445.